Born and raised in Whistler, British Columbia, Brandon Semenuk is one of the most iconic freeride mountain bikers and rally racers to ever live.

Growing up in the mountain bike paradise of Whistler, British Columbia, Canada, there was no way Brandon Semenuk was not going to learn how to ride a mountain bike at a young age.

His older brother got him into the sport when Semenuk was just six years old and, by age nine, he started entering cross country races on the BC circuit. Competing in his first BC Cup Race at Age 9, it didn’t take long for Semenuk to dominate the cross country circuit - and quickly burn out on the race scene.

By the time he turned 14, Semenuk discovered the world of freestyle mountain biking – jumps, tricks and, most importantly, fewer rules and regulations. At that point, he transitioned over to freeriding and the rest is history.